Since 1998, back when Digital SLRs were 1.3 megapixel, $20,000 giants that only the biggest newspapers could justify, Photocreative was started, the very first all-digital camera store in Canada. With knowledge that can only come from hands-on experience with the products they offer, they know just how important product knowledge and personal service can be.

While they respect that there are many choices as to where people will get their digital photography equipment, they believe that once a customer discovers the store, they’ll never turn back.

While Photocreative does cater to consumers, their market is more the small-business owner and Professional Photographers plus the advanced-amateur shooter. They have a loyal following among Canada's biggest newspapers and professional photographers. Owner, Jeff Chevrier was a pro-shooter for 10 years before starting Photocreative.